artificial-intelligence

How to Design Metaverse Packaging 

Gerardo CookeLeave a comment

The metaverse is in. With a lot of brands ditching just billboards and other signs, preferring a more digital landscape, the metaverse is still a popular area for advertisements.

While these days we see these in the digital coins and other times that a lot of companies have mined and minted, there are some unique packaging experiences you can create. Adding a virtual experience is essential, as it will help a lot of brands show off their products before they get to the consumers.

Focusing on the physical world of brick and mortar packaging is good, but you also want to focus on the digital space, especially if you plan to stay ahead of the current trends. 

Virtual Packaging Experiences 

The first thing is to consider virtual packaging experiences. This isn’t just the packaging that you have online, but also utilizing the digital world in order to make this really stand out.

NFTs is an example of this. known as non-fungible tokens, these can be added to an item in order to bolster authenticity. Some of these also come with other perks as well, rather than just mere ownership of something in the digital world. Some companies have started to use NFTs as well to connect to products in the form of digital collectables. 

Digital collectables are products made in the digital world. various toys and stuffed animals can be added as collector items. You can get stickers that you can add in the digital world.   It’s great for some companies, especially since you’re able to add this to your physical packaging for incentives. 

There are also virtual seminars and fashion shows. These product showcases are good for some people who want to show off a new product, whether it’s a fashion item or even just how a new product works.   All set in the digital world, it’s a great option because it lets people attend the events wherever they are, without having to travel anywhere. 

Making the Physical Connect with the digital 

Once you have this set up, you can connect this to the real world, with virtual counterparts. Having them buy a physical item may get them an NFT for example.

It might seem simple, but it’s effective.   While the metaverse is still growing, it does have a unique connection, especially when you’re able to build a unique, interactive experience for everyone involved. 

Offering Immersive experiences For All Your Customers 

Metaverse packaging is great because consumers can try out something new, where there is a combination of both the physical and digital world.   a lot of times, customers want to see how in the world they can make their packaging different from the rest.

Tapping into the metaverse might be the solution. While not everyone’s open to the metaverse, this is a new way for your customers to have interactive, exciting experiences that will surely entice and really excite those who are interested in this type of thing. 

In general, you want to consider both options for your success. 

The Challenges of the Metaverse  

The biggest challenge is getting it set up. The metaverse is a complicated place, and not everyone’s technologically inclined to do this.

The other problem is that you want to make the virtual and physical packaging connect to the brand identity. Also, some customers might not be happy with the metaverse, so calmly giving them something that they’ll enjoy is important, especially since it can be quite fun.

It is a new concept, and not everyone’s cool with it. but with this, your customers will learn of something new, and hopefully get excited about new technological endeavors. 

Maintenance Costs in PET Packaging 

Gerardo CookeLeave a comment

When you’re not prepared, you will falter. This applies to all industries, including packaging. When machines break down or motors fail, it causes downtime to happen, and this usually is at the costs of emergency maintenance and support. 

If you’ve ever dealt with this and want to know how to prevent all of that from getting worse, the solution is being proactive. 

Being proactive reduces the downtime that’s there and the long-term expenses that come with maintaining packaging and equipment. This also of course helps with improving the packaging experience. 

Many packaging experts will look at the tactics that their co-packers will use, to help with management of the costs of machines. 

These include the parts and services arrangements that are there, and also the equipment and what they’re planning to do with that, along with design aspects too. 

How to Keep Costs Low 

Obviously, being proactive is the first step. 

Maintenance needs to be approached like you’re planning events, and this usually isn’t without some kind of warning. 

For instance, maybe you want to sell something to customers, and you provide everything from the process of maintaining said machine, cleaning, and also other adjustments that might be necessary too. When you complete these, there’s less time wasted on this. 

It is important to make sure that you try to get some predictive maintenance in place. Obviously accidents happen, but AI tools may be good as well for keeping up. Warning that the motor’s energy is getting low or about to go out is a good way to stay ahead of things, improving the results and solutions listed for customers of all types. 

Try investing in some HMIs and tablets that are there for troubleshooting too. It could be good as well for a co-packer. 

With predictive maintenance, you want to choose the right machine and components, and understand these lifecycles. You want to make sure that the co-packer and anyone associated with this does understand the needs of each machine. 

Look at the Agreements 

Agreements, specifically the parts and services agreements are important. 

This is because, if you’re not paying attention to the parts that are accessible, you won’t be able to practice preventative maintenance, and you will have some wear and tear on parts, making it hard for people to continue operations. 

You also want to make sure that getting the parts is not too hard.  Look at the turn time for how long it takes to get parts, as this will help you with deciding the right person for the job. 

Obviously, customers are interested in this because when working with a packer, they need the services and parts. This includes any spares, different audits and procedures and the like. Having this information keeps everyone abreast and making it easy offers faster maintenance than before. 

The Design and Maintenance 

You need to make sure that the packaging line design is good with flow and placement, and also choosing the correct design and equipment. 

Specific individual designs for equipment are also good for take that offer more efficient types of access for personnel that need maintenance. It reduces the duration and time to the tasks at hand.

Making it easy for people to access or having the guard on a machine easy to pull away makes it much more efficient. 

Getting maintenance down pat is a good strategy, as this will help with reducing the downtimes in a lot of cases. If you’re not already doing predictive maintenance, then what are you waiting for? Take advantage of this now and see the difference that this makes.