Subscription boxes are a huge part of the packaging experience. Oftentimes, with them being monthly endeavors, you want a packaging that’s a key part of your customer experience, and really is enhanced. 

The biggest challenge of this is to balance out functionality, costs, and overall brand identity for recurring deliveries.   Sending the same box only goes so far, so make sure you keep this in mind, adding a new lease on life and some pizzazz to the realm of subscription boxes. 

What you need to Make your Subscription Box Packaging shine 

There’s a few subscription box packaging elements that are worth mentioning in many cases.

The first is to design packaging that’s durable enough that it will withstand multiple shipping cycles, all while looking aesthetically pleasing. This can require corrugated or cardboard boxes, but also may utilize other types of unique packaging that you can get. 

The second thing is you want to make sure that it’s aesthetically pleasing. Simple cardboard boxes will definitely work, but over time, they may start to look beat up. consider, when choosing your packaging, something that’s pretty strong, and will serve to give your packaging the boost that it needs. 

Finally, you should also consider the elements as well that reflect the brand’s identity. Having durable packaging is nice, and looking good is also nice, but if your box is definitely not showing the type of packaging you offer, it can be a problem. Give your packaging that branded overhaul that it needs, especially if you know the importance of such.   if your packaging is strong, and looks good, you’ll be happy with the results that come from this. so go ahead, give your packaging extra branding to make it shine.

The ultimate goal of the subscription box packaging is to make things excited for customers. Give them something that they will be happy about, and something that genuinely brings them excitement. 

 Examples of this 

There’s a few companies that do this really well.

Pusheen the cat for example, has a branded subscription box. Every couple of months they send it out to customers, all of which contains little trinkets involving the cute cat. Their boxes are branded, and they look really enticing for customers. 

Another one is Universal Yums. These are all snacks made from around the world. Their packaging also makes people excited for their world treats. Put in containers that can hold all these snacks, every month customers get to experience a new taste throughout the world. 

There is also Sakuraco, which is a premium Japanese snack subscription box service. It’s simple to put together, but comes with authentic, real flavors that create cultural delights wherever you go.

Overall, these subscription boxes are made to get customers happy. They all come with similar branding elements, where it’s consistent across the board, and truly immerses customers in the overall excitement of what they plan to get next. 

The benefits and Challenges 

With popular subscription boxes, customers are retained, and the brand loyalty shoots through the roof via these memorable and unique designs for your packaging. 

Overall, it works! The biggest challenge is to maintain the costs of your premium packaging while making a profitability for these subscription services. You may have all of these good ideas, but if they aren’t profitable, maybe hold on before designing this. overall, there’s a lot that you can use and with these subscription boxes, your premium packaging is right there, waiting for you. it influences you as a brand, and also you as a customer, providing a unique bit of excellence that’s right there.