packaging

Why Corrugated Packaging Should be Used for your Eco Friendly Packaging plans 

Gerardo CookeLeave a comment

Corrugated packaging is great because you can use it for a variety of items such as food, drinks, pharmaceuticals, cosmetics, even chemicals that are hazardous and other items. This type of packaging offers the best product safety while also being the ideal marketing tool for your brand identity. 

Here, we’ll go over the use of corrugated packaging, and how using such will improve the sustainability you want to have. 

It Doesn’t have Allergens or Toxins 

A lot of normal packaging usually has some kind of chemically-filled materials to them, which a lot of manufacturers don’t want. 

Customers don’t want to worry about what their packaging is made up of, and how it affects their well-being, along with the health of others. 

More sustainable packaging is considered non-toxic and made from materials that are allergy-free as well. 

Most customers that have a lifestyle that’s healthy will want packaging that’s not filled with toxins and allergens. They get this through sustainable packaging, which doesn’t contain crude oil or harmful petrochemicals to this. 

Better Brand Image 

It is great for improving the brand image, especially since it does impact the reputation overall.

Eco-friendly means are ideal if you wish to have your business seen as better for the environment, contributing to them.

More customers notice this, and they also learn about your desire for sustainable materials. While this does quire some modifications, it shows commitment to brand sustainability, along with wellness too. 

Reducing the overall carbon footprint 

Customers do have some concerns for the environment, and this does directly influence the companies and goods that they want to support. You modify the selling strategies through packaging conversations to something more eco-friendly, which builds better business responsibility. 

A lot of practicality comes from this, and the techniques as well will reduce the carbon footprints, along with preventing the negative impacts on the environment.

You do have fossil fuels and carbon dioxide from the things you make. This, of course, is a material that can negatively impact the company. When you use renewable packaging, it’s better for reducing the CO2 emissions that happen. Many eco-conscious customers are getting more interested in the products that they body and checking the carbon impact of such.

Clients will utilize packaging that’s better for the environment, that’s biodegradable, and eco friendly too.

The packaging weight also needs to be considered due to the effects that are needed to ship out these goods. From that, you might use materials that are lighter in order to reduce this carbon impact for the company. Eco friendly packaging does increase the ability to make your carbon emissions nothing. 

Better customer Base 

Your customers are looking for more green alternatives. You’ve got a higher chance of drawing the customers you want if you do go green. It also makes the change from a less green market to greener that much smoother.

Biodegradable 

Finally, it’s biodegradable.  If you use eco-friendly packaging, it does reduce the impact of the normal traditional packaging. It also offers long-term, more favorable effects, for a lot of people. 

It’s also better than recycling in some cases, because people are going to throw it out more than likely. When it’s biodegradable, it does break down, and it won’t harm the environment. 

Compared to regular types of packaging, the eco-friendly materials are easy to get rid of without harming the environment due to the biodegradable nature of these, especially when looking for long-term packaging solutions that’ll help your business and needs for you as well. 

The Best Way to Package Macarons 

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There are a lot of people interested in packaging macarons.  This is a dessert, and it’s one that’s invading a lot of shops, and this is something that really does explode with different tastes and colors. Here, we’ll go over what macarons are, and why, giving them the perfect packaging will definitely give you the best means possible to stand out.

First, what is a macaron? Is it different from a macaroon? Yes, that’s true. Macarons are basically two different types of discs made of almond meringue, and this then has a ganache that’s creamy within this.  If you’re interested in macaroons though, they’re actually cookies that are made with a coconut that’s grated, and it’s invented within Scotland, further exported out to the US. There are some differences between each, but let’s also look at how managing a custom box is the way to go for macarons. 

History Time 

Macarons is a dessert that actually dates all the way back centuries ago, including the mid-1500s.  This is something that was actually brought to a wedding that Caterina de Medici brought over, during her wedding to the Duke of Orleans, a man by the name of Henry II.  This was similar to the amaretto back then, made through almonds.  It then changed, as they provided more tastes, colors and the like. There are different versions to each, and also ones made from champagne and the like. 

They are also seasoned to taste and provide a unique taste with every single bite. 

Choosing the Box 

Macarons are sweet, and they’re fun, but you want to make sure that you focus on aesthetics. This is because it helps with really showing this off. A lid and bottom box that comes with a ¾ heigh closing lid is the best way to do it. with six different macarons, different colors and tastes, this is something that’ll really shine. Adding windows to these kids is ideal for seeing the products within. You first want to measure the macarons, determining each of the box sizes, and once that’s done, you choose your materials, and then, you download a template that’s die-cut.  Then, you can get to the fun part, which is creativity. 

Design Time 

This is the next part.  You may wonder where the inspiration came from this. you might want to look at macarons themselves to get inspired, as they come in a variety of colors.  With different brush strokes, different hues and shapes, and different product characteristics, there is a craftsmanship that’s linked to this. Then, once the shades are chosen, there’s a tool that’s used to create this, called the Pantone chart. You then make different shades based on macaron colors. 

Pastel shades are delicate, soft, and they provide authenticity, along with product craftsmanship. Since macaroons are very easy for a person to see, designers give the window irregular shapes, providing a product name. The name then gets repeated on the sides that are shorter. It’s further underlined with brushstrokes, signing the work of different chefs. Trays have a plain type of background, and colors that get matched by other people, with single messages paying off. There is authenticity, along with uniqueness, encompassing this value for products that get tough for people to make. 

Then, you can sell it, and once you’ve got a box that’s customized, packaged together, and what you need, you can then take advantage of each of the different models and fits that work for you. Let your creativity shine through the usage of these packaging means, giving you the best options possible. 

The box tells the candy’s story

Gerardo CookeLeave a comment

Before anyone takes a bite, the box has already spoken. It’s the first thing your customer sees, touches, and reacts to. If the box is strong, elegant, and thoughtfully designed, it sets the stage for a delightful experience. If it’s weak, dented, or generic, it tells a different story—one of rushed decisions and cut corners. And in the world of candy, presentation is everything.

Candy isn’t just a product; it’s an emotion. It’s tied to celebrations, holidays, and memories. People give candy to make someone smile, to say thank you, to mark special occasions. That means your packaging isn’t just holding sweets—it’s holding the moment they’re meant to create. A flimsy candy box puts that moment at risk.

Imagine a customer ordering a gift box of assorted chocolates for a friend’s birthday. They pick your brand because your candy looks premium online. The flavors sound incredible. They imagine their friend opening a box that feels as beautiful as what’s inside. But when the package arrives, the box is dented, the lid is loose, and the chocolates are scattered like marbles in a drawer. The message shifts from “special gift” to “good idea, poorly executed.” They may never say it to you directly, but the feeling sticks.

Now flip that story. Picture a candy box that arrives with clean lines, firm edges, and a perfectly fitted lid. The moment it’s lifted, the candies inside are arranged like jewels in a display case. The recipient doesn’t just eat the candy—they experience it. The box becomes part of the gift itself. It’s something they want to show off, not just unwrap. That’s the kind of impression that sticks with people long after the sweets are gone.

Flimsy boxes often trick businesses into thinking they’re saving money. But the real costs hide beneath the surface: damaged products, refunds, extra packaging materials to compensate, and lost repeat customers. It’s like buying the cheapest shoes—you don’t notice the problem until they fall apart halfway through the walk.

A strong candy box, on the other hand, works quietly but powerfully. Thick, structured walls keep everything in place during shipping. Proper sizing eliminates shifting and breakage. A clean exterior sends a subtle message of care and quality. It’s not just about getting candy from point A to point B—it’s about making sure it arrives the way it was intended: pristine, impressive, and ready to delight.

Your packaging also reflects your brand’s identity in ways words can’t. When someone sees a sleek, well-made candy box, they instantly make assumptions about the quality of what’s inside. They associate sturdiness with trustworthiness. They associate elegance with premium taste. This mental shortcut works in your favor when the packaging is done right—and against you when it’s not.

Sustainability adds another layer to this story. More consumers are looking for recyclable or responsibly sourced packaging. A candy box that’s both beautiful and eco-conscious doesn’t just impress—it connects emotionally. Customers feel like they’re supporting a brand that thinks ahead.

The truth is, your candy boxes are silent salespeople. Every time one leaves your warehouse, it represents your brand without saying a word. A weak box mumbles. A strong box tells a clear, confident story: “This candy matters. And so do you.”