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Why Add a Scale to Stretch Wrapping 

Gerardo CookeLeave a comment

For those who are using automated stretch wrapping for products, if you want to get one step ahead of others, consider getting a scale, since this does impact the way hand stretch wrap goes. You’ll be able to be meaner, leaner, and faster but it may not totally offer the full value of this. If you want to wrap it better, a scale can help, and we’ll talk about that there. 

It gets the Load Wrapped 

This is something that does help with getting ruck loads out to transport. This is because otherwise, it can  cost more in terms of price and shipping, and also other variants. While scales are good for measuring this, sometimes human error happens and they don’t weight the pallets, which can mess up the measurements. But if you’ve got a scale specifically for stretch wrapping, the laborers tend to forget as they weigh their loads in, which means that everything is correct, consistent and those who use this can also get the right data. 

Reduces Labor Costs 

It can also reduce the labor and costs that come as well with adding the load to the stretch wrapping. This is all accomplished in the same way, without the labor additive, and you can use a scale to contain, weight out, and then palletize all of the loads. 

It’s convenient 

Having stretch wrapping and a scale that’s standalone, it does require a bit more space, but it’s something that ultimately doesn’t take up as much space. It’s also quite convenient too, since it does work to conserve space in a simple, yet effective manner. 

Adding this allows you to properly utilize the space too, making it simpler, and more effective than ever. 

Ensures Accurate Orders 

Proper stretch wrapping and weighting offers security of the product, and to make sure they’re the correct weight. 

Cross checking the weight against different data picks offers accurate numbers, so nothing slips by. 

Prevents the loss of product. 

Finally, you can prevent product loss with this. 

Tha’ts because, you can figure out the incorrect weights used for loads, helping you identify anything that might be lost when shipping. While many shippers do have different ways for you to identify this, stretch wrapping is one of the best, most effective means to make sure that you don’t miss out on valuable product, and to reduce the losses. 

If you’re someone wo wants to use stretch wrapping, you’re not alone. It’s one of the best things that people can use, and it can save you a ton of money, and also time too. Many companies get the full gamut of benefits with this, and it’s something that you’ll definitely like, especially if you’re someone who does want to make sure that the get the full benefits whenever possible. 

With that said, you might want to talk to someone about this. Consult a packaging company to help you get the stretch wrapping and the scale for this. 

The product manufacturer and vendors will give you the best scales out there, and also is used to accurately measure everything that goes along with it. For many, this can spell the difference as well between having accurate, high-quality shipments and otherwise, and with the induction of stretch wrapping, you’ll be able to provide a high-level and high-quality experience that’ll surely benefit your company, and also give the customers exactly what you want. 

For those who want something that they’ll be able to fully utilize, this is the way to do it, as it’s something that’ll offer you the best benefits possible too. 

Gendered Marketing Packaging and When to Use it 

Gerardo CookeLeave a comment

There are a lot of different elements to packaging design that are used to communicate with different customers. These communication odds need to be studied in an accurate manner, so the message is kept intact.

A lot of marketing does need to suit the interests, needs, and the preferences of those that it does refer to. You do need to look at the beneficiaries that different actions commercially have, and also other contents which are ad hoc, and what’s properly addressed. 

The Use of gendered Marketing 

This is a type of marketing that focuses on catering to specific identities and genders, and are different for both women, and men. These strategies do use different tools and advertising, in order to suit the behavior of the genders that are there. 

This is very stereotyped, but this gendered marketing does come from gender studies, and it provides different neuroscientific actions, used to identify different features that get set between the buying behaviors of each of the two genders. 

Should you Use It? 

The problem with gendered marketing, is that if it’s not planned or studied in the correct manner, it creates something out of place, sexist, and a bit awkward.  You want to make sure that the service and products need a gender distinction before you do this.  you may not want to differentiate the sex, unless it’s necessary, or justified in its actions. 

You do need to as well pay attention to the right strategies and be mindful when choosing the correct communication for this.

Different targets prefer certain types of language and visuals.  You want to provide the correct tone, and the correct means to convey messages in order to be familiar to the audience and suit the expectations and needs of those who buy. 

Examples of Gendered Marketing 

There are a few examples of this, especially in the use of packaging.

Other than certain kinds of products that are thought up and realized due to the differences biologically for both men and women, most goods and services that consumers have are indistinctly used. But some also do become a necessity when you do need to define the products there based on what people buy.

One example of this is shampoo, as they do offer different scents and colors, which are different for both men and women. 

Companies also may do this if they want to differentiate the products. They offer different products that allow them to be shown as made for one of the two primary genders. With a lot of customization, there are more and more getting conscious, used to communication, and customization to the extreme. Generic products may start to go unnoticed in a lot of cases.

One example of this as well is Gillette, who is a razor company.  Both men and women use these for different reasons.  They are sold in different manners for each gender. 

The colors, the shape, even the texts are different, as they are important to differentiate. For men, they highlight that it’s compelling and efficient, and for women, it’s essential for their body care, and is delicate to the skin.

This is but one of the examples of this, but there are other products for guys and gals, and you see this in the fashion world.  There are other packaging distinctions too that help with this.

Overall, you want to be smart with this, as if you do this the wrong way, it can backfire on you. But the right marketing can change the way things go, and help with improving the overall results, and the communication that’s there. 

Maintenance Costs in PET Packaging 

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When you’re not prepared, you will falter. This applies to all industries, including packaging. When machines break down or motors fail, it causes downtime to happen, and this usually is at the costs of emergency maintenance and support. 

If you’ve ever dealt with this and want to know how to prevent all of that from getting worse, the solution is being proactive. 

Being proactive reduces the downtime that’s there and the long-term expenses that come with maintaining packaging and equipment. This also of course helps with improving the packaging experience. 

Many packaging experts will look at the tactics that their co-packers will use, to help with management of the costs of machines. 

These include the parts and services arrangements that are there, and also the equipment and what they’re planning to do with that, along with design aspects too. 

How to Keep Costs Low 

Obviously, being proactive is the first step. 

Maintenance needs to be approached like you’re planning events, and this usually isn’t without some kind of warning. 

For instance, maybe you want to sell something to customers, and you provide everything from the process of maintaining said machine, cleaning, and also other adjustments that might be necessary too. When you complete these, there’s less time wasted on this. 

It is important to make sure that you try to get some predictive maintenance in place. Obviously accidents happen, but AI tools may be good as well for keeping up. Warning that the motor’s energy is getting low or about to go out is a good way to stay ahead of things, improving the results and solutions listed for customers of all types. 

Try investing in some HMIs and tablets that are there for troubleshooting too. It could be good as well for a co-packer. 

With predictive maintenance, you want to choose the right machine and components, and understand these lifecycles. You want to make sure that the co-packer and anyone associated with this does understand the needs of each machine. 

Look at the Agreements 

Agreements, specifically the parts and services agreements are important. 

This is because, if you’re not paying attention to the parts that are accessible, you won’t be able to practice preventative maintenance, and you will have some wear and tear on parts, making it hard for people to continue operations. 

You also want to make sure that getting the parts is not too hard.  Look at the turn time for how long it takes to get parts, as this will help you with deciding the right person for the job. 

Obviously, customers are interested in this because when working with a packer, they need the services and parts. This includes any spares, different audits and procedures and the like. Having this information keeps everyone abreast and making it easy offers faster maintenance than before. 

The Design and Maintenance 

You need to make sure that the packaging line design is good with flow and placement, and also choosing the correct design and equipment. 

Specific individual designs for equipment are also good for take that offer more efficient types of access for personnel that need maintenance. It reduces the duration and time to the tasks at hand.

Making it easy for people to access or having the guard on a machine easy to pull away makes it much more efficient. 

Getting maintenance down pat is a good strategy, as this will help with reducing the downtimes in a lot of cases. If you’re not already doing predictive maintenance, then what are you waiting for? Take advantage of this now and see the difference that this makes.

Why Corrugated Packaging Should be Used for your Eco Friendly Packaging plans 

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Corrugated packaging is great because you can use it for a variety of items such as food, drinks, pharmaceuticals, cosmetics, even chemicals that are hazardous and other items. This type of packaging offers the best product safety while also being the ideal marketing tool for your brand identity. 

Here, we’ll go over the use of corrugated packaging, and how using such will improve the sustainability you want to have. 

It Doesn’t have Allergens or Toxins 

A lot of normal packaging usually has some kind of chemically-filled materials to them, which a lot of manufacturers don’t want. 

Customers don’t want to worry about what their packaging is made up of, and how it affects their well-being, along with the health of others. 

More sustainable packaging is considered non-toxic and made from materials that are allergy-free as well. 

Most customers that have a lifestyle that’s healthy will want packaging that’s not filled with toxins and allergens. They get this through sustainable packaging, which doesn’t contain crude oil or harmful petrochemicals to this. 

Better Brand Image 

It is great for improving the brand image, especially since it does impact the reputation overall.

Eco-friendly means are ideal if you wish to have your business seen as better for the environment, contributing to them.

More customers notice this, and they also learn about your desire for sustainable materials. While this does quire some modifications, it shows commitment to brand sustainability, along with wellness too. 

Reducing the overall carbon footprint 

Customers do have some concerns for the environment, and this does directly influence the companies and goods that they want to support. You modify the selling strategies through packaging conversations to something more eco-friendly, which builds better business responsibility. 

A lot of practicality comes from this, and the techniques as well will reduce the carbon footprints, along with preventing the negative impacts on the environment.

You do have fossil fuels and carbon dioxide from the things you make. This, of course, is a material that can negatively impact the company. When you use renewable packaging, it’s better for reducing the CO2 emissions that happen. Many eco-conscious customers are getting more interested in the products that they body and checking the carbon impact of such.

Clients will utilize packaging that’s better for the environment, that’s biodegradable, and eco friendly too.

The packaging weight also needs to be considered due to the effects that are needed to ship out these goods. From that, you might use materials that are lighter in order to reduce this carbon impact for the company. Eco friendly packaging does increase the ability to make your carbon emissions nothing. 

Better customer Base 

Your customers are looking for more green alternatives. You’ve got a higher chance of drawing the customers you want if you do go green. It also makes the change from a less green market to greener that much smoother.

Biodegradable 

Finally, it’s biodegradable.  If you use eco-friendly packaging, it does reduce the impact of the normal traditional packaging. It also offers long-term, more favorable effects, for a lot of people. 

It’s also better than recycling in some cases, because people are going to throw it out more than likely. When it’s biodegradable, it does break down, and it won’t harm the environment. 

Compared to regular types of packaging, the eco-friendly materials are easy to get rid of without harming the environment due to the biodegradable nature of these, especially when looking for long-term packaging solutions that’ll help your business and needs for you as well. 

The Best Way to Package Macarons 

Gerardo CookeLeave a comment

There are a lot of people interested in packaging macarons.  This is a dessert, and it’s one that’s invading a lot of shops, and this is something that really does explode with different tastes and colors. Here, we’ll go over what macarons are, and why, giving them the perfect packaging will definitely give you the best means possible to stand out.

First, what is a macaron? Is it different from a macaroon? Yes, that’s true. Macarons are basically two different types of discs made of almond meringue, and this then has a ganache that’s creamy within this.  If you’re interested in macaroons though, they’re actually cookies that are made with a coconut that’s grated, and it’s invented within Scotland, further exported out to the US. There are some differences between each, but let’s also look at how managing a custom box is the way to go for macarons. 

History Time 

Macarons is a dessert that actually dates all the way back centuries ago, including the mid-1500s.  This is something that was actually brought to a wedding that Caterina de Medici brought over, during her wedding to the Duke of Orleans, a man by the name of Henry II.  This was similar to the amaretto back then, made through almonds.  It then changed, as they provided more tastes, colors and the like. There are different versions to each, and also ones made from champagne and the like. 

They are also seasoned to taste and provide a unique taste with every single bite. 

Choosing the Box 

Macarons are sweet, and they’re fun, but you want to make sure that you focus on aesthetics. This is because it helps with really showing this off. A lid and bottom box that comes with a ¾ heigh closing lid is the best way to do it. with six different macarons, different colors and tastes, this is something that’ll really shine. Adding windows to these kids is ideal for seeing the products within. You first want to measure the macarons, determining each of the box sizes, and once that’s done, you choose your materials, and then, you download a template that’s die-cut.  Then, you can get to the fun part, which is creativity. 

Design Time 

This is the next part.  You may wonder where the inspiration came from this. you might want to look at macarons themselves to get inspired, as they come in a variety of colors.  With different brush strokes, different hues and shapes, and different product characteristics, there is a craftsmanship that’s linked to this. Then, once the shades are chosen, there’s a tool that’s used to create this, called the Pantone chart. You then make different shades based on macaron colors. 

Pastel shades are delicate, soft, and they provide authenticity, along with product craftsmanship. Since macaroons are very easy for a person to see, designers give the window irregular shapes, providing a product name. The name then gets repeated on the sides that are shorter. It’s further underlined with brushstrokes, signing the work of different chefs. Trays have a plain type of background, and colors that get matched by other people, with single messages paying off. There is authenticity, along with uniqueness, encompassing this value for products that get tough for people to make. 

Then, you can sell it, and once you’ve got a box that’s customized, packaged together, and what you need, you can then take advantage of each of the different models and fits that work for you. Let your creativity shine through the usage of these packaging means, giving you the best options possible.